BlackBerry no iPhone

BlackBerry versus iPhone

The news of the week has been and will for some time opening important that Apple has given its iPhone eyes of the world. Have developers for creating its iPhone freely as if they were employees of Apple is a very important point in favour. But focus on the look that Apple has done to workers, which so far only felt cared for by their RIM BlackBerry and Windows Mobile, but especially the former.

Is the announcement of Apple abris to companies a threat to RIM and its BlackBerry? If you think coolly many have tried and there are still those devices that cause addiction much more successful than ever. But thinking a bit after a day of intense reactions, he explained the reasons which lead me to think that BlackBerry users do not have to worry about the push mail, increase security, support for connectivity with Exchange ActiveSync and of the iPhone Apple, on the other hand not available to star in several months, and we have no security how this will work:

* Keyboard physical as simple as that but so important. Much remains still, if at all ever, for keyboards in touch screens, touch a lot of response to that offer, equal the effectiveness of a physical keyboard. And there are the BlackBerry undisputed queens. Never a keyboard of a handheld so small, either a curve or a Pearl has been so easy to use and so fast at the time of writing. And if what we intend to strengthen the write e-mails, few people who has experienced the feeling of being very effective in writing with a QWERTY keyboard of a switch to iPhone BlackBerry.

* Multimedia aspects: the bulk of the business of the terminal company is precisely in large and medium-sized companies. And there heads, despite the shift toward RIM terminals more focused on leisure and media, will not welcome a team so striking and procastinador as an iPhone. The success of BlackBerry has come to be a team that did very well what they had to do: help us be more efficient at work and able to do our major tasks in mobility and anytime.

* Security: failing that Apple has succeeded in demonstrating that high levels of security better than the BlackBerry, that aspect will be essential in sensitive business and in government organizations.

* Price and cost of change: while an individual or self can change more easily equipment in enterprises is not as easy for the high cost involved. In addition, the iPhones are now significantly more expensive than RIM teams.

* Efficiency in data traffic: the relationship with BlackBerry data traffic and flat rates tailor-made is another of the strengths that made RIM remains in the lead. While in the case of iPhone calls shouting a model 3G, the effectiveness of a BlackBerry in data compression using GPRS connectivity makes them the few voices calling for a step to 3G. We appreciate that step but we must remember that sacrifice the efficiency of data traffic and therefore consumption and prices to hire. The inclusion of WiFi in recent models is an important aid.

* Exclusive Interview: Apple does not leave time for free distribution iPhones as a general rule, which limits much taking their phones by companies that are subject to any specifically. And then there are the data plans higher than teams with BlackBerry.

* Autonomy: another point at present very much in favour of the Blackberry is its autonomy, highly valued in business fields.

The conclusion I draw from this analysis is simple: short-term, the iPhone does not seem prepared to change the business of the company terminals, while doing very well and the way in the case of individuals and early adopters is surely a terminal more attractive than the BlackBerry, but of time companies can breathe RIM quiet.

And we also know that the Canadian company is not resting on our laurels and that thanks to his leadership position, has a margin and important opportunity to counter the iPhone effect on business and individuals. You’d better move to RIM.